Coached by the Founder of Turo: Achieve Your Impossible Business Goal in 12 Months

Get matched with expert coaches for your #1 obstacle.

Join ambitious founders where 10X isn’t crazy — it’s normal.

Affordable at a fraction of traditional coaching.

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In 2008, Shelby Clark had an Impossible Idea:

❛❛What if strangers could rent cars from each other?❜❜

🤔 Investors laughed.

⛓️‍💥 His co-founder quit.

📈 Today: Turo is valued at over $1B.

He succeeded because he:

  • Treated his impossible goal as a system to engineer.

  • Built the Mindset, Habits and Team the goal required.

Now Shelby coaches founders pursuing their own impossible goals.

Everything You Need to Achieve the Impossible

✔︎ Panel of Expert Coaches matched to YOUR obstacle

✔︎ Direct access to Shelby Clark

✔︎ Cohort of Ambitious Founders

✔︎ Impossible Goals Framework

✔︎ 12-Month Transformation Program

✔︎ 90% savings vs. executive coaching

How it Works

The Founders Team executes three (3) sprints of 16 weeks (4 months) each year.

Each sprint you will:

  • Meet twice with a coach 1:1 to:

    • Align on yearly and sprint goals

    • Define a path around your unique obstacle.

    • This can include our founder coach, solopreneur coach, marketing & branding coach, or social media coach.

  • 12 team virtual coach-led meetings

  • Weekly check-ins

  • Ongoing connection with fellow founders via our private network.

You Don’t Need More Hustle. You Need Alignment.

  • Mindset — Train the mind to expand perspective and rewire limiting beliefs.

  • Habits — Build a physical, growth, and execution plan that anchors change in daily action.

  • System — A structured rhythm of progress, reflection, and calibration to keep alignment intact.

  • Team — Coaches, peers, and a shared purpose — your ecosystem for growth and transformation.

Define Your Impossible Goal

You’ll learn how to define an impossible goal that excites and scares you in equal measure—then reverse-engineer it by asking one powerful question:

What would it actually take?

This becomes the compass for everything that follows.

Shift Your Mindset

You’ll uncover how every limitation is just a story—and how to rewrite those stories.

Through guided practices, you’ll learn to:

  • Seek discomfort instead of avoiding it

  • Let go of what no longer serves you

  • Open to what wants to emerge next

The result: a mind that moves fluidly between clarity, courage, and creativity.

Design the System

You’ll use your impossible goal to architect a simple system that scales—turning overwhelm into clarity.

Every process, metric, and decision aligns to one direction, so execution feels effortless and compounding becomes natural.

Master Your Habits

You’ll design daily rhythms that align with your highest leverage action—habits that compound energy instead of draining it.

This includes creating a body battery plan that strengthens physical vitality, sharpens focus, and sustains momentum.

Build Your Team

You’ll learn how to build for the system your impossible goal demands—not just the one you have today.

Even if you’re early-stage or still pre-revenue, you need a team.

You’ll learn how to identify the roles, mindsets, and rhythms needed to support exponential growth—and begin attracting and developing people aligned with that vision.

Apply Now

Have questions? Message us here!